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- Written by: Mitch
- Category: SEO
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The MiddleCoast.Net SEO Audit is an evaluation of your website that grades your website for its ability to appear in search engine results pages.
Your website could be well designed and clean, but if a search engine cannot read your website, the pages you worked diligently to produce may not ever be indexed by search engines like Google.
In the last two years Google alone has had three major changes in the way it uses web site data to rank search results. Some of these changes now penalize a website for things it rewarded the site for doing in the past. The MiddleCoast.Net SEO Audit reviews all of these components and more in order to provide a plan to improve your search results.
Our SEO Audit has four distinct components:
- On Site – we look at all the factors on your website that affect search engine results. There are many items which can positively or negatively affect your search engine results.
- Off Site – we analyze all the backlinks to your website. You may be unaware of these links, which come in two forms. Like in the Wizard of Oz where there are good witches and bad witches, backlinks come in the form of good backlinks and toxic (bad) backlinks. Toxic backlinks hurt your search engine results.
- Social Media – we scrutinize your social media. Our goal is to improve your online reputation by examining every aspect of your online presence.
- Competitive Analysis – we also compare what you are doing with your website against your top three competitors.
When our audit is complete, we will provide you with a blueprint to fix all the parts of your website that negatively impact your search engine results and provide recommendations to enhance results. If there are toxic backlinks, we provide the methodology to convince Google to ignore the toxic links.
You can do this work yourself, have your current web developer do the work for you, or have MiddleCoast.Net make take the corrective action. Some of our customers perform some of the repairs themselves and have MiddleCoast.Net handle the more technically advanced tasks.
We may also make recommendations for what can be done to significantly improve your rankings with the search engines. This might include modifying copy to include more effective search terms. Your report will include this information and will be reviewed with you.
Use our contact form for more information.